Of, by and for…why a co-operative should be a perfectly promotable business model

The co-operative is currently going through a bit of a tough time which got me thinking back to some work I did a while ago to try to help express the uniqueness of a co-operative business model.

One of the things I explored was about businesses having to excel in one, two or three aspects…most can’t do all three, but I believe a co-operative is uniquely placed to utilise this model…

Businesses need to:

  • Be of the customer: a business that shares the values of its customers 
  • Be by the customer: a business that is shaped and run by its customers
  • Be for the customer: a business that is focused on an excellent customer experience

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