I saw a really interesting position listed on the vacancies list called Head of Innovation the other day. I love the idea of innovation and I have sometimes been called ‘innovative’ and it got me thinking, if that were me, what would innovation need to thrive? Innovation doesn’t just happen, I don’t suppose. It needs certain parameters to happen. But what might those parameters be? Too restrictive and innovation is stifled. Too broad and nothing ever gets done. So what are the components of innovation? Well, here are my ideas:
I’m sure there are hundreds of responses to this prompt. One that really sticks in my mind was from one team session I was working on. We were discussing our hopes and aspirations for the team and I was asking them what would you see and what would you hear (by the way, this phrase is brilliant for exploring notional ideas like respect, trust, teamwork).
The response that stuck with me is
“we will hear stupid questions”
What a fantastic aspiration! A team that gets on well enough and is open enough not to worry about what other people will think if they ask a stupid question; where the stupid question is welcome.
Ask a stupid question
Hurrah for stupid questions. In fact, is the stupidest question the one you don’t ask?!
I heard a very interesting point yesterday about marketing and the distribution curve thing, which got me thinking about daring to choose a target audience.
The point being that in traditional terms, marketers try to target the ‘mass audience’ – i.e. that there is a large group of people who would want or need what you’re trying to sell and you make it as attractive as possible to that large group of people. On the left hand side of the mass audience would be the ‘early adopters’ who would buy what you’re selling anyway, and on the right hand side would be the ‘never evers’ who will never be interested in what you’re selling. The middle ground was the hallowed ground.
Before asking your stakeholders for feedback, work out what you need feedback on
It’s been just over 2 weeks since my previous blog on the 9 and a half step strategic process which I’ve been following and part of the reason this blog is a little late is because of all of the stakeholder engagement and feedback I’ve been involved with and am preparing.
This is also my first mobile blog-from my iPad, sat in a Manchester apartment between today and the next!
Today’s blog is about stakeholder engagement and getting feedback. Working for a co-operative means that I’m not in short supply of stakeholders…many of which want a say in how the strategy I’m developing will come into being. I think I’ve learnt two really important things for stakeholder feedback:
Last time out was my seven starter points for strategic thinking and today I’m going to talk through the nine (and a half) step strategic process I’ve been following in my new role.
Step 1 – Know yourself
Sounds obvious, right? But this is where you’ve got to start. This isn’t about just knowing ‘I’m Sam and I’m an [fill in the blank]’. Knowing yourself is fundamental stuff – WHY do you do what you’re setting out to do with this strategy. Not just the stuff at the end of it (like selling stuff, engaging people, turning a profit) but what’s a the core. You might like to go back to the starter points to determine what you’re about.
When you know what you stand for, you’ll be able to determine your vision and mission. Vision and mission differ – to have both, I think, is relatively important. Your vision is virtually unobtainable – it’s the utopia you are striving for. Your mission is focused on the length of the strategy (i.e. what do you see will happen in 3-5 years from now?).
Your vision and mission will lead to loads of questions about ‘how will we know’? This is also where you need to establish some goals and targets.