How to Rock a Pitch

I recall the first time I noticed how much people love over-acting. I’ve always loved theatre. I’ve been fortunate enough to act, direct, design, light, write and watch many theatrical performance. I remember this one time I was watching a theatre production of a Shakespeare play and one of the characters comes in to find his pal is dead. He wails and shouts and screams and ends up dead herself. I remember feeling a bit awkward about his performance. It was a bit too hammy for me.

ott acting

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Do you dare choose your audience?

I heard a very interesting point yesterday about marketing and the distribution curve thing, which got me thinking about daring to choose a target audience.

The point being that in traditional terms, marketers try to target the ‘mass audience’ – i.e. that there is a large group of people who would want or need what you’re trying to sell and you make it as attractive as possible to that large group of people. On the left hand side of the mass audience would be the ‘early adopters’ who would buy what you’re selling anyway, and on the right hand side would be the ‘never evers’ who will never be interested in what you’re selling. The middle ground was the hallowed ground.

Normal distribution curve

Normal distribution curve

Not any more.

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