— Sam Grayston (@CoopSamG) May 12, 2014
The co-operative is currently going through a bit of a tough time which got me thinking back to some work I did a while ago to try to help express the uniqueness of a co-operative business model.
One of the things I explored was about businesses having to excel in one, two or three aspects…most can’t do all three, but I believe a co-operative is uniquely placed to utilise this model…
Businesses need to:
- Be of the customer: a business that shares the values of its customers
- Be by the customer: a business that is shaped and run by its customers
- Be for the customer: a business that is focused on an excellent customer experience
I return to blogging inspired and enthused…I’m going to try to blog every two weeks about my new position:
Writing a communications and engagement strategy for The Co-operative Membership by December 2013.
Clearly, I’m not going to talk about the details on here, but processes, ideas, thoughts, how it’s going and the like and share my revelations (or not!). The first being to think about why on earth an engagement strategy would even exist…
In most other businesses, the idea of engagement is relatively simple – it drives trade. For our co-operative, engagement has to do more than that. Co-operative members engaging with a core set of values and principles does far more than just drive trade – it can lead to loyal ambassadors and advocates of a fantastic idea of members coming together to meet social, economic and cultural needs and aspirations. Awesome starting point then. In fact, it could be too huge! There are so many things that member engagement could encompass – I’ll need to focus on the core principles of what it means to be co-operative and the benefits that may bring to the business.
Wish me luck!